Most small businesses do not have the marketing budget of Coca-Cola or Nike. Often, all they can afford is a small time flyer or poster marketing. But this should not be a reason for a small business to neglect on their marketing efforts. Keep in mind that marketing is indispensable to every business. If your goal is to generate new customers to increase sales, then the more important it is to market extensively.
If budget is your problem, there are cost effective solutions to marketing these days writes John Brown, marketing analyst at Azzurro Blu, a leading marketing company in Aberdeen. One of them is business card printing. Businesses have long been using these cards to market their business and generate contacts, but it seems that more and more businesses are now going after modern marketing techniques such as email and social media. But it is important to remember that the business cards are still important and if you often go to networking activities, you would know just how important these cards are.
Many times though you end up spending lots of marketing dollars for the design and printing of your cards only to find out in the end that your cards are not keepers and does not appeal well to your target customers. With a poorly designed card or not having any business card at all can give you a poor impression. It can make you look unprofessional, so not having a business card is a big no-no in today's market condition.
Remember that when people ask for your card, you are actually getting a compliment from them. When you do not have your cards with you, this can make you look unprepared or worse this can be insulting to the other person. So, before you market your business you have to make sure that you have your cards ready to be distributed when necessary.
If you are ready to carry out a business card marketing campaign today, here are four tips for you:
1. Create business cards based on your business goal. This can mean printing several numbers of cards ideal for distribution for a certain period of time. For instance, you can set the number of cards you need to distribute each week. This will help you determine the actual number of cards you need so you do not run out or print excessive cards. In case you have changes in your contact details, this would not cost you lots of wasted cards.
2. Make sure to keep your cards in a good quality business card holder. This will help you look organized and professional in front of your customers and prospects. Make sure to refill your holder every night so that when you do out the next day you do not have to worry of running out of cards to pass out.
3. Make sure the design of your business card templates is compelling and intriguing. It should be something you can be proud of. If your design is boring or uninteresting, people would not even bother looking at your card much less keep it. This will surely result in wasted cards and money. So, make sure the cards you pass out are well designed.
4. Put your cards anywhere such as your car, briefcase, wallet, desk, and just about any place you will find them easily. In doing so, you can be sure to have a card ready to be handed out when necessary.